Creativity + Innovation

METHOD 101

This is a simple brainstorming method designed to generate a very large number of ideas in a short period of time.
  • Creativity + Innovation
  • 45 minutes
  • Groups of 5-10
    • Flipchart paper
    • Markers/pens
    • Timer

Source: Adapted from Media Lab Amsterdam

What to do

  1. Create groups of 5-10 people.
  2. Have the group define a problem/issue the group will brainstorm.
  3. Identify a moderator in each group.
  4. Invite the moderator to ask the group to generate 101 ideas in only 30 minutes while the moderator records the ideas on a flipchart.
  5. Once the ideas are generated, have the group review the results and see what can be actioned.

Debrief

(following the activity)

  • How did it feel to generate so many ideas in such a short time?
  • Were you more “free” with your ideas because of the time constraint?
  • Did you generate any ideas that surprised you?
  • How could you employ this technique where you work?