POINT OF VIEW WANT AD
Similar to a Point of View (POV) MadLib, a POV Want Ad reframes a design challenge and translates it into an actionable problem statement using a playful format. The POV Want Ad highlights a specific user and embeds the user, his or her need, and any insight about their POV into a want ad format.
Source: Adapted from Bootcamp Bootleg
What to do
- Create groups of 2-6 participants.
- Define a design challenge that a particular point of view would have.
- Ask the groups to write the descriptive characteristics of a user. For example, “a playful puppy.”
- Follow the description with the word “seeks.” For example, “a playful puppy seeks…”
- Complete the ad with the insights about the user’s point of view. For example: “A playful puppy seeks an awesome social network for managing their high-energy needs. Interests should include a love of balls, bones, and barking. Willingness to run in circles around owners is a MUST!”
- Once groups have an actionable problem statement, the statement can be used to start identifying solutions to the challenge.
Debrief
(following the activity)
- What was it like to try to understand another’s point of view?
- By defining the user’s need and a surprising insight about them, did it help you to better understand and articulate the problem?
- How might you use a POV Want Ad in your day-to-day work in health care?